Visual Identity Resource


Monogram and Logotype

The definition between the logotype and monogram is as follows:

You can download multiple file formats of our logotype and monogram below:

Logotype and Monogram Pack.

Positioning the Monogram and Logotype

We like to give the children centre stage - whenever the monogram or logotype appears upon covers, within advertising or on any general print publication it sits at the bottom left of the page - proudly looking up at the content.

Exclusion zones

To avoid looking cramped, both the logotype and monogram always require at lease a quarter of the width of the monogram added to it's boundary.

You can download both a PDF and InDesign file, that position our monogram on A4 and A5 paper sizes, below.

A4 and A5 templates.

The Monogram and Images

The monogram plays a special part in one of our image styles. You can read more here.