Dulwich Prep Cranbrook

Visual Identity Resource


Colour Palette

'Bedrock' Grey

'Bedrock' is our core grey - quite literally the bedrock of our palette. This is the solid foundation from which the rest of the palette springs to life.

Text content should typically appear in this colour unless the text sits on top of an image/colour.

CMYK Pantone Hex
0/0/10/80 419 C #63635D

Chalk

Chalk provides a good contrast against 'From the Inside' images - it can also be used to break up areas of white.

CMYK Pantone Hex
02/03/04/05 Warm Grey 1 #EDEDED

Triads

The triads we use reflect the broad and vibrant range of activities, personalities and opportunities at the school.

We have developed 11 to date with 5 primary triads detailed here.

The triads appear within the 'From the inside' image style. Once these images have been used in a piece of marketing, their triad colours can be used as accent colours for content that follows it.

More on the Triads

‘Brilliant and Open’
CMYK Pantone Hex
60/0/15/0 331C #53C6D8
0/100/0/0 Process Magenta C #EC008C
0/5/10/25 Warm Grey 4 C #C9C1B8
‘Naturally Confident’
CMYK Pantone Hex
70/15/0/0 298 C #2BABE2
70/15/90/0 362 C #5AA54F
0/0/90/0 102 PC #FCEE23
‘Enthusiastic, Open-minded’
CMYK Pantone Hex
75/25/0/0 2925 C #0A9DD6
0/95/25/0 213 C #ED1D73
0/4/25/0 1205 C #FFFBCC
'Considerate Experimentalist’
CMYK Pantone Hex
40/0/28/0 333 C #98D4C3
40/90/0/0 Purple C #A23F97
0/20/100/0 130 C #FFCB05
'Deep Reflection’
CMYK Pantone Hex
0/3/100/0 109 C #FFDD00
90/5/60/0 Green C (90%) #47B289
90/60/15/20 302 C #015272
‘Worldly Wise’
CMYK Pantone Hex
20/0/48/0 366 C #CFE29E
0/70/100/0 1665 C #F37021
75/0/99/0 354 C #39B54B
'Passionate & Expressive’
CMYK Pantone Hex
0/89/1/0 219 C #EC3F94
5/98/93/0 1797 C #E1282D
5/0/94/0 604 C #FAED20
'Robust & Earthy’
CMYK Pantone Hex
32/0/27/0 3375 C #AEDBC6
0/96/98/0 1795 C #ED2D26
0/80/81/0 1788 C #F15A3E
‘Calm, Collected & Caring’
CMYK Pantone Hex
0/30/0/0 217 C #F7C2D9
57/0/50/0 346 C #6FC49C
89/0/31/0 326 C #01B0BA
'Heroic & Bold’
CMYK Pantone Hex
3/1/97/0 108 C #FBE900
0/99/75/0 186 C #EC2343
76/24/2/0 2925 C #119AD2
'Intense & Inquiring’
CMYK Pantone Hex
20/100/20/0 220 C #C81A78
50/100/20/0 512 C #94287B
40/0/0/0 2905 C #8ED8F8

Web Accents

From the triads above we have selected four accent colours to help bring the website to life. These colour references are only to be used online.

  1. #55BE91
  1. #FFD400
  1. #2BABE2
  1. #E8175C
  1. #000000